Giving Gifts That Endure

Remember that “unique” sweater your aunt gave you for your birthday? It is more likely that you have spent years trying to forget about it.

Think of the many times you, too, have given a gift that was not the right size, the right color or the latest model. Were there gifts your family and friends rushed to return or stashed away in the far corner of the basement?

Giving great gifts is not an easy task. Many times it is because people already seem to have everything, or a particular person is hard to buy for. More often, gift giving is complicated because we stray from giving gifts that reflect what is truly dear to us and those we love.

How to Give From the Heart

Values-based giving is a method that allows you to make a gift to individuals and favorite charities simultaneously and is a great option to consider.

With values-based giving, you give a gift that reflects what your friend or loved one holds precious, such as the mission of the VFW. Your gift becomes a lasting, tangible expression of the values in which that person believes.

The following are examples of gifts you can make to the VFW in your loved one’s name:

• Cash – This is the most common and simplest method of making a gift – but not always the most cost-effective.
• Stocks held long term – When owned longer than one year, stocks are deductible at their full present fair market value, with no tax on the appreciation.
• Life insurance – Consider naming the VFW as owner and beneficiary of a policy you no longer need.

When you make a gift to the VFW that honors a loved one, not only will the person you are honoring be appreciative, but we will be very thankful as well.